The Impact of Country of Origin Effect and Consumer Ethnocentrism on Purchase Intention of Foreign Brand Recreational Materials Used in Sports Activities: An Empirical Research
Enterprises operating in international markets in a globalizing world must take many factors into consideration in their activities. Country of origin effect and consumer ethnocentrism are among these factors. In this study, the goals were to determine (i) the effect of consumer ethnocentrism and th...
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| Main Authors: | , |
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| Format: | Book |
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Selcuk University,
2020-09-01T00:00:00Z.
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