Research on the using of the holistic marketing concept in the activity of Ukrainian pharmaceutical company
A new marketing approach that allows pharmaceutical companies to successfully adapt to the changing external environment can be considered as a holistic marketing. This concept consists of interacting elements influences on the consumers'satisfaction in effective, safe and available pharmaceuti...
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| Main Authors: | , , |
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| Format: | Book |
| Published: |
The State Expert Center of the Ministry of Health of Ukraine,
2020-03-01T00:00:00Z.
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| Subjects: | |
| Online Access: | Connect to this object online. |
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