APA (7th ed.) Citation

E. Jane Davidson. (2005). Marketing Evaluation as a Profession and Discipline. The Evaluation Center at Western Michigan University.

Chicago Style (17th ed.) Citation

E. Jane Davidson. Marketing Evaluation as a Profession and Discipline. The Evaluation Center at Western Michigan University, 2005.

MLA (9th ed.) Citation

E. Jane Davidson. Marketing Evaluation as a Profession and Discipline. The Evaluation Center at Western Michigan University, 2005.