Marketing Evaluation as a Profession and Discipline
It can be a bit like pushing sand uphill with a pointy stick, as they say here in New Zealand. One of the great challenges in developing evaluation as a discipline is getting it recognised as being distinct from the various other disciplines to which it applies. In this piece, I offer a few reflecti...
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| Format: | Book |
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The Evaluation Center at Western Michigan University,
2005-02-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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| Summary: | It can be a bit like pushing sand uphill with a pointy stick, as they say here in New Zealand. One of the great challenges in developing evaluation as a discipline is getting it recognised as being distinct from the various other disciplines to which it applies. In this piece, I offer a few reflections on the challenges with this, recount a story where a group of practitioners from outside the discipline actually sat up and took notice, and propose some possible solutions for moving us forward. |
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| Item Description: | 10.56645/jmde.v2i2.117 1556-8180 |