Validation of Expanded Scale of Impulse Buying in Sports
Background. Impulse buying is a complicated human buying behavior. It is influenced by factors such as income level, consumption pattern, lifestyle changes, sociocultural variables, and increased buying power. Under its influence, consumers buy unreasonably and in an unplanned fashion. Objectives. T...
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| Main Authors: | , , |
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| Format: | Book |
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The Society of Aging and Physical Activity (SAPA),
2019-07-01T00:00:00Z.
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