What makes an effective antismoking campaign - insights from the trenches
Objectives: This paper describes traditionally effective approaches for anti-smoking mass media advertising and explores challenges and future directions for campaign planning. The changing characteristics of the current smoking population and media landscape are examined. Type of program or service...
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| Main Authors: | , , , , |
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| Format: | Book |
| Published: |
Sax Institute,
2020-09-01T00:00:00Z.
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| Subjects: | |
| Online Access: | Connect to this object online. |
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