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Attitudes of Consumers from the Sarajevo Canton in Bosnia and Herzegovina toward Advertising through Sport among the Question how often Consumers purchase Sporting Goods

Unlike other advertising mediums such as TV commercials or online advertising, people involuntarily receive sport advertisements; they prefer to watch the game for the sporting action than the regular advertisements. However, it is important to analyse their general attitudes among various questions...

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Bibliographic Details
Main Authors:	Gorica Zoric (Author), Jovan Gardasevic (Author), Izet Bajramovic (Author)
Format:	Book
Published:	University of Montenegro, Faculty for Sport and Physical Education, Montenegrin Sports Academy, 2018-04-01T00:00:00Z.
Subjects:	article
Online Access:	Connect to this object online.
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