The Effects of Website Traits and Medical Skepticism on Patients' Willingness to Follow Web-Based Medical Advice: Web-Based Experiment

BackgroundAs people increasingly turn to web-based sources for medical information, we offer some insight into what website traits influence patients' credibility assessment. Specifically, we control for brand and content length, while manipulating three website traits: authorship, format, and...

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Bibliographic Details
Main Authors: Jennifer Claggett (Author), Brent Kitchens (Author), Maria Paino (Author), Kaitlyn Beisecker Levin (Author)
Format: Book
Published: JMIR Publications, 2022-02-01T00:00:00Z.
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