The Role of Negative Emotions in Climate Change Awareness Advertising
The field of advertising has been increasingly using psychological concepts to push consumers towards buying and changing their attitudes about the product and even about the whole brand. Accordingly, using emotions as a tool for persuasion and raising behavioural intention should be discussed from...
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| Main Authors: | , |
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| Format: | Book |
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Babes-Bolyai University,
2023-12-01T00:00:00Z.
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