Informing or persuading travellers: the language of airlines advertisements

• Autor Principal: María Luisa BLANCO GÓMEZ (Author)
• Formato: Libro
• Publicado: Ediciones Universidad de Salamanca, 2012-05-01T00:00:00Z.
• Subjects: article
• Acceso en liña: Connect to this object online.

In the advertising world choosing the right kind of language can lead us to becoming a successful company or not, since the choice of different kinds of words and different structures is crucial when trying to persuade people. In this paper many variables will be taken into account, from the charact...