A content analysis of the aims, strategies, and effects of food and nonalcoholic drink advertising based on advertising industry case studies
Abstract Background Placing limitations on advertising of food and nonalcoholic drinks to children is an effective strategy in addressing childhood obesity. The industry maintains that further restrictions are unnecessary. Aims To ascertain whether the advertising campaigns were successful according...
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| Main Authors: | , , |
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| Format: | Book |
| Published: |
Wiley,
2022-04-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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