Modernized Hippies and Extreme Eco-Warriors
This study is the first qualitative examination of the prototype willingness model (PWM), which includes both rational and socially reactive decision-making processes, in the context of eco-friendly behaviour. In total, 33 individual face-to-face interviews were conducted with Flemish young adults b...
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| Main Authors: | , |
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| Format: | Book |
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University of Zurich, IKMZ - Department of Communication and Media Research,
2024-10-01T00:00:00Z.
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