Communicating Health Literacy on Prescription Medications on Social Media: In-depth Interviews With "Patient Influencers"
BackgroundHistorically, pharmaceutical companies have struggled with trust and brand reputation among key stakeholders and have adopted innovative marketing strategies to reach patients directly and rebuild those relationships. Social media influencers are a popular strategy to influence younger dem...
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| Main Authors: | , , , , |
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| Format: | Book |
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JMIR Publications,
2023-03-01T00:00:00Z.
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