Can domestic medical tourism contribute to healthcare equity? A commentary
Pupose - This essay uses service marketing concept to discuss how domestic medical tourism (DMT) can contribute to healthcare equity in developed countries.Approach - The authors take up several vital issues. First, the potential benefits of DMT are outlined from a healthcare equity perspective; sec...
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| Main Authors: | , , , |
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| Format: | Book |
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Taylor & Francis Group,
2022-12-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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| Summary: | Pupose - This essay uses service marketing concept to discuss how domestic medical tourism (DMT) can contribute to healthcare equity in developed countries.Approach - The authors take up several vital issues. First, the potential benefits of DMT are outlined from a healthcare equity perspective; second, the challenges that DMT confronts in reaching its aim are identified; and finally, a few research areas are suggested.Finding - It is suggested that increased awareness about the healthcare service and proper service delivery are required to improve healthcare equity.Practical implication - This paper raises several research issues from service marketing to deal with delivery, communication, efficiency, and insurance practices regarding healthcare.Social implication - From a societal point of view, it explores how healthcare equity can be improved by DMT. |
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| Item Description: | 10.1080/20016689.2022.2061241 2001-6689 |