The use of culturally themed HIV messages and their implications for future behaviour change communication campaigns: the case of Botswana
The 'ABC' approach promoted at the beginning of the HIV/AIDS epidemic in Botswana has failed to yield significant behaviour change. Formative research was conducted in urban, semi-urban and rural areas to explore how the use of sociocultural messages depicted in posters elicited people...
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| Main Authors: | , , |
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| Format: | Book |
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Taylor & Francis Group,
2006-08-01T00:00:00Z.
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