Consumers' Use of Web-Based Information and Their Decisions About Multiplex Genetic Susceptibility Testing

• Main Authors: Kaphingst, Kimberly A (Author), McBride, Colleen M (Author), Wade, Christopher (Author), Alford, Sharon Hensley (Author), Brody, Lawrence C (Author), Baxevanis, Andreas D (Author)
• Format: Book
• Published: JMIR Publications, 2010-09-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

BackgroundFew data exist to inform concerns raised by online direct-to-consumer marketing of genetic susceptibility tests, such as those offered by commercial entities like 23andme, Navigenics, and DNA Direct. The Multiplex Initiative, a population-based study of healthy adults, provides the first o...