Factors Affecting Live Streaming Commerce Purchase Behavior
Online shopping provides various benefits to customers, but it has a fundamental limitation, which is direct interaction with the product. The growth of live streaming commerce (LSC) is a new way for people to reduce their concerns in online shopping. This study identifies the factors that can influ...
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| Main Authors: | , , |
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| Format: | Book |
| Published: |
Department of Management, Faculty of Economics, Universitas Negeri Malang,
2023-11-01T00:00:00Z.
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