An Investigation of the Psychometric Properties of the Strong Brand Questionnaire in Sport
Background. Building strong brands has become a marketing priority for many organizations. The brand is an important criterion for the marketing situation. Power of brand effects on customer maintenance, financial benefit, brand broadening, and rivalry advantages... and is a concept, which was made...
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| Main Authors: | , |
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| Format: | Book |
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The Society of Aging and Physical Activity (SAPA),
2018-10-01T00:00:00Z.
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