Validation of Strategies for Effective Vocational School Public Relations

• Main Authors: M.A. Auta (Author), O.B.I.M. Noleen (Author)
• Format: Book
• Published: University of Sofia, 2018-12-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Summary

The study validated strategies for effective vocational school public relations. Six purposes and six research questions guided the study. The design for this study was a descriptive survey. The area of the study was Taraba state and the population of the study comprises of eight Technical college principals and 24 Vice-Principals thereby making a population size of 32. No sampling was used. The instrument used for data collection was a structured questionnaire developed by the researcher. The instrument was validated by three experts one from the department of technology education, Modibbo Adama University of Technology, Yola, one technical college principal, and one public relations practitioner. Cronbach Alpha was used to determine the reliability, and a reliability coefficient of 0.79 was obtained. The 32 copies of the instrument administered were properly filled and returned. Mean and Standard deviation were used to analyze the research questions. Findings from the study indicated that the use of media, school outreach, improved school facilities, promoting excellence, networking, open-doors are valid strategies that vocational school administrators could use for effective public relations. Recommendations were made among which were that Vocational school administrators should make effective use of media (Press Release, Radio programmes, paid advert, etc.) in their school public relations, and vocational school administrators should make telephone response lines available for the members of the community to call-in when the need arises.

Item Description

1313-1958
1313-9118