Managed Play: The Media's Impact on Play in the Australian Football League
No industry has influenced the transformation of the Australian Football League (AFL) into a professional, commercial business more than the media. Today, the AFL players are paid more than ever and are used as marketing tools to promote and sell the game, often to new fans in new markets of Austral...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Sciendo,
2018-03-01T00:00:00Z.
|
| Subjects: | |
| Online Access: | Connect to this object online. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|