Creating the "University experience": promotional and multimodal video productions in Scandinavian higher education
ABSTRACTPromotional videos produced by higher education institutions (HEIs) are an important medium for introducing new generations of students to HEIs and communicating their roles and purposes to the outside world. Despite the widespread use of such videos, research on their contents and implicati...
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Taylor & Francis Group,
2023-09-01T00:00:00Z.
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