RAZMIN by Qureshi Enterprises: Competing with the Secret Sauce of Competitors

• Main Authors: Nabiha Javed (Author), Amir Saeed Syed (Author), Farooq Ali (Author), Shahnawaz Khan (Author)
• Format: Book
• Published: Institute of Business Management, 2019-12-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

The case is comprised of the entrepreneurial venture of Mr. Fahim Qureshi, who visualized the opportunity for growth and marketability for food, beverages and various FMCG products in Pakistan by organizing the scattered demand. He established QURESHI ENTERPRISE (QE) in 1997.  Mr. Qureshi believe th...