Exploring Customer Knowledge from Social Media to Improve the Performance of Strategy
Customer knowledge refers to the understanding of the customers' needs, wants, and aims. It is essential for an organization to align its processes, products, and services to build customer relationships. Managers need to understand how the acquisition and the use of customer-related knowledge...
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| Format: | Książka |
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International School for Social and Business Studies,
2014-12-01T00:00:00Z.
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