Return on Investment: A Placebo for the Chief Financial Officer... And Other Paradoxes
Background: Return on investment (ROI) is one of the most popular evaluation metrics. ROI analysis (when applied correctly) is a powerful tool of evaluating existing information systems and making informed decisions on the acquisitions. However, practical use of the ROI is complicated by a number of...
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| Format: | Book |
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The Evaluation Center at Western Michigan University,
2011-06-01T00:00:00Z.
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