APA (7th ed.) Citation

Yanhe Li, Yanchen Li, Xiu Zhou, & Kunshu Ma. (2023). Impact of Gamification on Consumers' Favorability in Cause-Related Marketing Programs: Between-Subjects Experiments. JMIR Publications.

Chicago Style (17th ed.) Citation

Yanhe Li, Yanchen Li, Xiu Zhou, and Kunshu Ma. Impact of Gamification on Consumers' Favorability in Cause-Related Marketing Programs: Between-Subjects Experiments. JMIR Publications, 2023.

MLA (9th ed.) Citation

Yanhe Li, et al. Impact of Gamification on Consumers' Favorability in Cause-Related Marketing Programs: Between-Subjects Experiments. JMIR Publications, 2023.