Impact of health science popularization videos on user perceived value and continuous usage intention: based on the C-A-C and ECM model framework
ObjectiveTo enhance individuals' sustained intention to use health science popularization videos, this study investigated the path relationships and influencing mechanisms of health science popularization video factors on users' perceived value, expectancy confirmation, enjoyment, satisfac...
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Main Authors: | Wenxia Xuan (Author), Thanawan Phongsatha (Author), Lijie Hao (Author), Kun Tian (Author) |
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Format: | Book |
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Frontiers Media S.A.,
2024-07-01T00:00:00Z.
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Online Access: | Connect to this object online. |
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