The Impact of Ambivalent Attitudes on the Helpfulness of Web-Based Reviews: Secondary Analysis of Data From a Large Physician Review Website
BackgroundPreviously, most studies used 5-star and 1-star ratings to represent reviewers' positive and negative attitudes, respectively. However, this premise is not always true because individuals' attitudes have more than one dimension. In particular, given the credence traits of medical...
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| Main Authors: | , , , |
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| Format: | Book |
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JMIR Publications,
2023-05-01T00:00:00Z.
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