Analyzing the reach of public health campaigns based on multidimensional aspects: the case of the syphilis epidemic in Brazil

• Main Authors: Rafael de Morais Pinto (Author), Ricardo Alexsandro de Medeiros Valentim (Author), Lyrene Fernandes da Silva (Author), Thaísa Góis Farias de Moura Santos Lima (Author), Vivekanandan Kumar (Author), Carlos Alberto Pereira de Oliveira (Author), Cristine Martins Gomes de Gusmão (Author), Jailton Carlos de Paiva (Author), Ion de Andrade (Author)
• Format: Book
• Published: BMC, 2021-09-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Abstract Background Public health campaigns aim to promote awareness, increase knowledge, and encourage a target population to adopt desirable attitudes and behaviors. Assessing their reach from a multidimensional perspective through information technology can facilitate the development of more effe...