Der österreichische Werbefilm Die Genese eines Genres von seinen Anfängen bis 1938

Filmed commercials are part of the culture of remembrance and of corporate and film history. When did this form of advertising begin? Who were the first sponsors and were advertising films made differently at that time than now? The monograph addresses these questions using the example of Austria. S...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Moser, Karin (auth)
स्वरूप: इलेक्ट्रोनिक पुस्तक अध्याय
प्रकाशित: Berlin/Boston De Gruyter 2019
श्रृंखला:Werbung - Konsum - Geschichte
विषय:
ऑनलाइन पहुंच:OAPEN Library: download the publication
OAPEN Library: description of the publication
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विवरण
सारांश:Filmed commercials are part of the culture of remembrance and of corporate and film history. When did this form of advertising begin? Who were the first sponsors and were advertising films made differently at that time than now? The monograph addresses these questions using the example of Austria. Starting from the early period of cinematography, it researches the development and establishment of the genre of the commercial in Austria until 1938.
भौतिक वर्णन:1 electronic resource (307 p.)
आईएसबीएन:9783110622300
9783110618969;9783110619140
अभिगमन:Open Access