Der österreichische Werbefilm Die Genese eines Genres von seinen Anfängen bis 1938
Filmed commercials are part of the culture of remembrance and of corporate and film history. When did this form of advertising begin? Who were the first sponsors and were advertising films made differently at that time than now? The monograph addresses these questions using the example of Austria. S...
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| Main Author: | |
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| Format: | Electronic Book Chapter |
| Published: |
Berlin/Boston
De Gruyter
2019
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| Series: | Werbung - Konsum - Geschichte
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| Subjects: | |
| Online Access: | OAPEN Library: download the publication OAPEN Library: description of the publication |
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| Summary: | Filmed commercials are part of the culture of remembrance and of corporate and film history. When did this form of advertising begin? Who were the first sponsors and were advertising films made differently at that time than now? The monograph addresses these questions using the example of Austria. Starting from the early period of cinematography, it researches the development and establishment of the genre of the commercial in Austria until 1938. |
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| Physical Description: | 1 electronic resource (307 p.) |
| ISBN: | 9783110622300 9783110618969;9783110619140 |
| Access: | Open Access |