Der österreichische Werbefilm Die Genese eines Genres von seinen Anfängen bis 1938

Filmed commercials are part of the culture of remembrance and of corporate and film history. When did this form of advertising begin? Who were the first sponsors and were advertising films made differently at that time than now? The monograph addresses these questions using the example of Austria. S...

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Bibliografische gegevens
Hoofdauteur: Moser, Karin (auth)
Formaat: Elektronisch Hoofdstuk
Gepubliceerd in: Berlin/Boston De Gruyter 2019
Reeks:Werbung - Konsum - Geschichte
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Online toegang:OAPEN Library: download the publication
OAPEN Library: description of the publication
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