Der österreichische Werbefilm Die Genese eines Genres von seinen Anfängen bis 1938
Filmed commercials are part of the culture of remembrance and of corporate and film history. When did this form of advertising begin? Who were the first sponsors and were advertising films made differently at that time than now? The monograph addresses these questions using the example of Austria. S...
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Yazar: | |
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Materyal Türü: | Elektronik Kitap Bölümü |
Baskı/Yayın Bilgisi: |
Berlin/Boston
De Gruyter
2019
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Seri Bilgileri: | Werbung - Konsum - Geschichte
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Konular: | |
Online Erişim: | OAPEN Library: download the publication OAPEN Library: description of the publication |
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