Chapter 3 Comparative aspects of the Song and Dance Celebration of the Baltic countries in the context of nation- branding processes
This chapter focusses on an analysis of the SDC in the context of the development of nation-branding. Two ways of developing international recognition can be outlined: special strategies created by experts and spontaneous, endogenous branding, stemming from traditional cultural symbols important to...
Gespeichert in:
1. Verfasser: | Muktupāvela, Rūta (auth) |
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Weitere Verfasser: | Laķe, Anda (auth) |
Format: | Elektronisch Buchkapitel |
Sprache: | Englisch |
Veröffentlicht: |
Taylor & Francis
2019
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Online-Zugang: | OAPEN Library: download the publication OAPEN Library: description of the publication |
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