Orchestrating Public Opinion How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016

Orchestrating Public Opinion for the first time examines in detail music's persuasive role in political ads for US presidential campaigns. Studies on political ads tend to consider music something of an afterthought, innocuous accompaniment for a narrator. In this book Christiansen takes an opp...

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Bibliographic Details
Main Author: Christiansen, Paul (auth)
Format: Electronic Book Chapter
Language:English
Published: Amsterdam Amsterdam University Press 2017
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Online Access:OAPEN Library: download the publication
OAPEN Library: description of the publication
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