Product Recommendations in E-Commerce Retailing Applications

The book deals with product recommendations generated by information systems referred to as recommender systems. Recommender systems assist consumers in making product choices by providing recommendations of the range of products and services offered in an online purchase environment. The quantitati...

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Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Knotzer, Nicolas (auth)
Fformat: Electronig Pennod Llyfr
Iaith:Saesneg
Cyhoeddwyd: Bern Peter Lang International Academic Publishers 2018
Cyfres:Forschungsergebnisse der Wirtschaftsuniversitaet Wien 17
Pynciau:
Mynediad Ar-lein:OAPEN Library: download the publication
OAPEN Library: description of the publication
Tagiau: Ychwanegu Tag
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Disgrifiad
Crynodeb:The book deals with product recommendations generated by information systems referred to as recommender systems. Recommender systems assist consumers in making product choices by providing recommendations of the range of products and services offered in an online purchase environment. The quantitative research study investigates the influence of psychographic and sociodemographic determinants on the interest of consumers in personalized online book recommendations. The author presents new findings regarding the interest in recommendations, importance of product reviews for the decision process, motives for submitting ratings as well as comments, and the delivery of recommendations. The results show that opinion seeking, opinion leading, domain specific innovativeness, online shopping experience, and age are important factors in respect of the interest in personalized recommendations.
Disgrifiad Corfforoll:1 electronic resource (222 p.)
ISBN:b13971
9783631754528
Mynediad:Open Access