Kapak Resmi

Loyalty Schemes in Retailing A Comparison of Stand-alone and Multi-partner Programs

Diğer sürümleri göster (1)

To expand existing literature on loyalty schemes, the impact of stand-alone vs. multi-partner programs on customer loyalty was evaluated. In addition, the effects of store satisfaction, membership in competing programs, as well as various shopper characteristics were tested. Therefore, interviews we...

Ful tanımlama

Kaydedildi:
Detaylı Bibliyografya
Yazar: Hoffmann, Nicolas (auth)
Materyal Türü: Elektronik Kitap Bölümü
Dil:İngilizce
Baskı/Yayın Bilgisi: Bern Peter Lang International Academic Publishers 2013
Seri Bilgileri:Forschungsergebnisse der Wirtschaftsuniversitaet Wien 61
Konular:
Sociology & anthropology
Production & quality control management
Sales & marketing management
Distribution & warehousing management
Corporate governance
Market research
alone
Comparison
Hoffmann
Kundenbindungsprogramme
Loyalty
loyalty Schemes
Multi
Multi-Partner-Program
partner
Programs
Retailing
Schemes
Stand
Stand-alone-Program
Online Erişim:OAPEN Library: download the publication
OAPEN Library: description of the publication
Etiketler: Etiketle
Etiket eklenmemiş, İlk siz ekleyin!

Internet

OAPEN Library: download the publication
OAPEN Library: description of the publication

3rd Floor Main Library

Detaylı Erişim Bilgileri 3rd Floor Main Library
Yer Numarası: A1234.567
Kopya Bilgisi 1 Kütüphanede

Benzer Materyaller