Commercial Communication in the Digital Age Information or Disinformation?
In today's digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibiliti...
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| Diğer Yazarlar: | , |
| Materyal Türü: | Elektronik Kitap Bölümü |
| Dil: | İngilizce |
| Baskı/Yayın Bilgisi: |
De Gruyter Mouton
2017
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| Konular: | |
| Online Erişim: | OAPEN Library: download the publication OAPEN Library: description of the publication |
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