Social Media in an English Village

Daniel Miller spent 18 months undertaking an ethnographic study with the residents of an English village, tracking their use of the different social media platforms. Following his study, he argues that a focus on platforms such as Facebook, Twitter and Instagram does little to explain what we post o...

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Bibliographic Details
Main Author: Miller, Daniel (auth)
Format: Electronic Book Chapter
Language:English
Published: UCL Press 2016
Series:Why We Post
Subjects:
Online Access:OAPEN Library: download the publication
OAPEN Library: description of the publication
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520 |a Daniel Miller spent 18 months undertaking an ethnographic study with the residents of an English village, tracking their use of the different social media platforms. Following his study, he argues that a focus on platforms such as Facebook, Twitter and Instagram does little to explain what we post on social media. Instead, the key to understanding how people in an English village use social media is to appreciate just how 'English' their usage has become. He introduces the 'Goldilocks Strategy': how villagers use social media to calibrate precise levels of interaction ensuring that each relationship is neither too cold nor too hot, but 'just right'. 
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650 7 |a Social & cultural anthropology, ethnography  |2 bicssc 
653 |a culture 
653 |a social media 
653 |a society 
653 |a ethnography 
653 |a Facebook 
653 |a Instagram 
653 |a Twitter 
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