"Deutsche Kultur" und Werbung - Studien zur Geschichte der Wirtschaftswerbung von 1918 bis 1945

• Auteur principal: Schug, Alexander (auth)
• Format: Électronique Chapitre de livre
• Publié: Humboldt-Universität zu Berlin 2010
• Collection: Q-Serie 13
• Sujets: History; History: specific events & topics; Social & cultural history; Industrialisation & industrial history; Cultural studies; TV & society; Advertising & society; Advertising; ästhetik; popkultur; 20th century; bauhaus; consumer history; pop culture; deutsche kultur; consumerism; hochkultur; wirtschaftswerbung; werbung; werkbund; konsumgeschichte; commercial advertising; advertising; german culture; konsumismus; aesthetics; high culture; 20. jahrhundert; Alexander Schug; Nationalsozialismus
• Accès en ligne: OAPEN Library: download the publication; OAPEN Library: description of the publication

This dissertation offers a history of modern commercial advertising during the first half of the twentieth century and demonstrates that despite cultural barriers, advertising colonized the everyday world of Germans and began to encroach upon "German culture". The work shows that the const...