Strategie di internazionalizzazione e grande distribuzione nel settore dell'abbigliamento
The Stanze della Moda project has set up an Observatory with the purpose of economic and management monitoring of the fabric of the Florentine companies through a marketing and research workshop. The analysis of several major international retailers demonstrates the emergence of a successful busines...
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| Format: | Electronic Book Chapter |
| Language: | Italian |
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Firenze University Press
2006
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| Online Access: | OAPEN Library: download the publication OAPEN Library: description of the publication |
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