Verhaltensforschung am Point of Sale Ansatzpunkte und Methodik
Many buying decisions are made at the Point of Sale. This fact underlines the outstanding importance of behaviourism, its methods and its efficiency. Therefore this work deals with the classical as well as with recent research methods into buying habits, etc. Validity aspects receive special attenti...
Bewaard in:
| Hoofdauteur: | |
|---|---|
| Formaat: | Elektronisch Hoofdstuk |
| Gepubliceerd in: |
Universitätsverlag Göttingen
2009
|
| Onderwerpen: | |
| Online toegang: | OAPEN Library: download the publication OAPEN Library: description of the publication |
| Tags: |
Voeg label toe
Geen labels, Wees de eerste die dit record labelt!
|
Internet
OAPEN Library: download the publicationOAPEN Library: description of the publication
3rd Floor Main Library
| Plaatsingsnummer: |
A1234.567 |
|---|---|
| Kopie 1 | Beschikbaar |