Verhaltensforschung am Point of Sale Ansatzpunkte und Methodik

Many buying decisions are made at the Point of Sale. This fact underlines the outstanding importance of behaviourism, its methods and its efficiency. Therefore this work deals with the classical as well as with recent research methods into buying habits, etc. Validity aspects receive special attenti...

ver descrição completa

Na minha lista:
Detalhes bibliográficos
Autor principal: Silberer, Günter (auth)
Formato: Recurso Electrónico Capítulo de Livro
Publicado em: Universitätsverlag Göttingen 2009
Assuntos:
Acesso em linha:OAPEN Library: download the publication
OAPEN Library: description of the publication
Tags: Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!

Internet

OAPEN Library: download the publication
OAPEN Library: description of the publication

3rd Floor Main Library

Detalhes do Exemplar 3rd Floor Main Library
Área/Cota: A1234.567
Cód. Barras: 1 Disponível