Perceived Quality of Mobile Services A Segment-Specific Analysis
The book investigates user satisfaction with mobile services, the perceived quality of m-commerce products, and the loyalty towards service providers. After introducing the m-commerce value chain and emerging mobile services, the first part examines relevant theories from diffusion of innovations an...
Saved in:
Main Author: | Dickinger, Astrid (auth) |
---|---|
Format: | Electronic Book Chapter |
Language: | English |
Published: |
Bern
Peter Lang International Academic Publishers
2008
|
Series: | Forschungsergebnisse der Wirtschaftsuniversitaet Wien
18 |
Subjects: | |
Online Access: | OAPEN Library: download the publication OAPEN Library: description of the publication |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Perceived Quality of Mobile Services A Segment-Specific Analysis
by: Dickinger, Astrid
Published: (2008) -
Messebeteiligungen von Hochschulen Ziele und Erfolgskontrolle
by: Danne, Silvia
Published: (2000) -
Messebeteiligungen von Hochschulen Ziele und Erfolgskontrolle
by: Danne, Silvia
Published: (2000) -
Qualitaetsbeurteilung investiver Dienstleistungen Operationalisierungsansaetze an einem empirischen Beispiel zentraler EDV-Dienste
by: Büker, Bernd
Published: (1992) -
Qualitaetsbeurteilung investiver Dienstleistungen Operationalisierungsansaetze an einem empirischen Beispiel zentraler EDV-Dienste
by: Büker, Bernd
Published: (1992)