Perceived Quality of Mobile Services A Segment-Specific Analysis
The book investigates user satisfaction with mobile services, the perceived quality of m-commerce products, and the loyalty towards service providers. After introducing the m-commerce value chain and emerging mobile services, the first part examines relevant theories from diffusion of innovations an...
Enregistré dans:
| Auteur principal: | |
|---|---|
| Format: | Électronique Chapitre de livre |
| Langue: | anglais |
| Publié: |
Bern
Peter Lang International Academic Publishers
2008
|
| Collection: | Forschungsergebnisse der Wirtschaftsuniversitaet Wien
18 |
| Sujets: | |
| Accès en ligne: | OAPEN Library: download the publication OAPEN Library: description of the publication |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|
Soyez le premier à ajouter un commentaire!