Perceived Quality of Mobile Services A Segment-Specific Analysis
The book investigates user satisfaction with mobile services, the perceived quality of m-commerce products, and the loyalty towards service providers. After introducing the m-commerce value chain and emerging mobile services, the first part examines relevant theories from diffusion of innovations an...
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Format: | Électronique Chapitre de livre |
Langue: | anglais |
Publié: |
Bern
Peter Lang International Academic Publishers
2008
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Collection: | Forschungsergebnisse der Wirtschaftsuniversitaet Wien
18 |
Sujets: | |
Accès en ligne: | OAPEN Library: download the publication OAPEN Library: description of the publication |
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