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In the chaos of modern communication, how and why does a message succeed in pleasing? Through the methodical analysis of available scientific knowledge, this book explores the logics of production and reception of speeches.

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Bibliographic Details
Main Author: Labasse, Bertrand (auth)
Format: Electronic Book Chapter
Published: University of Ottawa Press / Les Presses de l'Université d'Ottawa 2020
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Summary:In the chaos of modern communication, how and why does a message succeed in pleasing? Through the methodical analysis of available scientific knowledge, this book explores the logics of production and reception of speeches.
Dans le chaos de la communication moderne, comment et pourquoi un message réussit-il à plaire? Par l'analyse méthodique des connaissances scientifiques disponibles, cet ouvrage explore les logiques de production et de réception des discours.
Access:Open Access