External Communication in Social Media During Asymmetric Conflicts A Theoretical Model and Empirical Case Study of the Conflict in Israel and Palestine (Volume 108, Edition 1)

Social media increasingly shapes the way in which we perceive conflicts and conflict parties abroad. Conflict parties, therefore, have started using social media strategically to influence public opinion abroad. This book explores the phenomenon by examining, (1) which strategies of external communi...

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Bibliographic Details
Main Author: Hirschberger, Bernd (auth)
Format: Electronic Book Chapter
Language:English
Published: Bielefeld transcript Verlag 2021
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Summary:Social media increasingly shapes the way in which we perceive conflicts and conflict parties abroad. Conflict parties, therefore, have started using social media strategically to influence public opinion abroad. This book explores the phenomenon by examining, (1) which strategies of external communication conflict parties use during asymmetric conflicts and (2) what shapes the selection of these communication strategies. In a comprehensive case study of the conflict in Israel and Palestine, Bernd Hirschberger shows that the selection of strategies of external communication is shaped by the (asymmetric) conflict structure.
ISBN:/doi.org/10.14361/9783839455098
9783732855094
Access:Open Access