Advertising and the Transformation of Screen Cultures
Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global s...
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| Other Authors: | , |
| Format: | Electronic Book Chapter |
| Language: | English |
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Amsterdam University Press
2021
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| Series: | Film Culture in Transition
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| Subjects: | |
| Online Access: | OAPEN Library: download the publication OAPEN Library: description of the publication |
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