Reputation Management and Family Business

Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge. The author develops a strategic m...

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Bibliografische gegevens
Hoofdauteur: Dacko-Pikiewicz, Zdzisława (auth)
Formaat: Elektronisch Hoofdstuk
Taal:Engels
Gepubliceerd in: Taylor & Francis 2022
Reeks:Routledge Studies in Management, Organizations and Society
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