Integrative Framing Analysis Framing Health through Words and Visuals

Integrative Framing Analysis Framing Health through Words and Visuals

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Much of framing scholarship focuses either exclusively on the analysis of words or of visuals. This book aims to address this gap by proposing a six-step approach to the analysis of verbal frames, visual frames and the interplay between them-an integrative framing analysis. This approach is then dem...

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Bibliographic Details
Main Author: Dan, Viorela (auth)
Format: Electronic Book Chapter
Language:English
Published: Taylor & Francis 2018
Series:Routledge Research in Communication Studies
Subjects:
Communication studies
Media studies
Public health & preventive medicine
communication studies
communication theory
frames
health communication
health messages
media sociology
methodology
multimodal
news framing
research methods
visual communciation
Online Access:OAPEN Library: download the publication
OAPEN Library: description of the publication
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Description
Summary:Much of framing scholarship focuses either exclusively on the analysis of words or of visuals. This book aims to address this gap by proposing a six-step approach to the analysis of verbal frames, visual frames and the interplay between them-an integrative framing analysis. This approach is then demonstrated through a study investigating the way words and visuals are used to frame people living with HIV/AIDS in various communication contexts: the news, public service announcements and special interest publications. This application of integrative framing analysis reveals differences between verbal frames and visual frames in the same messages, underscoring the importance of looking at these frames together.
Physical Description:1 electronic resource (182 p.)
ISBN:9781315171456
9781351694919
9780367889081
9781138046368
Access:Open Access

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