Integrative Framing Analysis Framing Health through Words and Visuals

Integrative Framing Analysis Framing Health through Words and Visuals

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Much of framing scholarship focuses either exclusively on the analysis of words or of visuals. This book aims to address this gap by proposing a six-step approach to the analysis of verbal frames, visual frames and the interplay between them-an integrative framing analysis. This approach is then dem...

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Bibliographic Details
Main Author: Dan, Viorela (auth)
Format: Electronic Book Chapter
Language:English
Published: Taylor & Francis 2018
Series:Routledge Research in Communication Studies
Subjects:
Communication studies
Media studies
Public health & preventive medicine
communication studies
communication theory
frames
health communication
health messages
media sociology
methodology
multimodal
news framing
research methods
visual communciation
Online Access:OAPEN Library: download the publication
OAPEN Library: description of the publication
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