Fear Appeal e Message Framing Strategie persuasive in interazione per la promozione della salute

Our health is largely linked to our actions, habits and lifestyles. This implies greater personal and responsibility and, at an institutional level, the possibility and the obligation to act to prevent diseases and promote a healthy behaviour. Persuasive communication is one of the main tools for pu...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Romani, Gianmarco (auth)
Fformat: Electronig Pennod Llyfr
Iaith:Eidaleg
Cyhoeddwyd: Florence Firenze University Press 2013
Cyfres:Premio Ricerca «Città di Firenze» 29
Pynciau:
Mynediad Ar-lein:OAPEN Library: download the publication
OAPEN Library: description of the publication
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