Chapter Using eye-tracking to evaluate the viewing behavior on tourist landscapes

Every tourist website employs images to attract potential tourists. In particular, destination tourism websites use environmental images, such as landscapes, to attract the attention of tourists and to address their purchase choice. Nowadays the effectiveness of these tools has been enhanced by the...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Zammarchi, Gianpaolo (auth)
Beste egile batzuk: contu, giulia (auth), Frigau, Luca (auth)
Formatua: Baliabide elektronikoa Liburu kapitulua
Hizkuntza:ingelesa
Argitaratua: Florence Firenze University Press 2021
Saila:Proceedings e report 127
Gaiak:
Sarrera elektronikoa:OAPEN Library: download the publication
OAPEN Library: description of the publication
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